About Simply Practical
We started Simply Practical because we kept running into small, everyday problems that no one was solving well. A planner that actually worked offline. A gift finder that didn't just show ads. A domain search that didn't lead to squatter markups. So we decided to build the tools ourselves — practical, affordable, and designed for real life.
Our Values
Simplicity
We prioritize clarity and ease of use in every solution we build.
User Focus
Our tools are designed for real people, with practical needs and real-world challenges.
Meaningful Impact
We deliver solutions that save time and help users achieve their goals.
Our Team
Simply Practical was founded by problem-solvers dedicated to building tools that help users save time and stay organized. Our team combines engineering, design, and a passion for usability to deliver practical solutions for everyday life.
Eric
Co-Founder & Engineer
Eric is a full-stack engineer who designs, builds, and ships every Simply Practical product — from the React Native mobile app to the Python-powered AI tools. He's driven by a belief that good software should solve real problems without unnecessary complexity or predatory pricing.
Sheryl
Co-Founder & Designer
Sheryl is a teacher and mother of three who brings real-world perspective to every product. She leads design, branding, and the Well Planned & Co line of digital planners — creating tools that are as beautiful as they are functional, tested in the daily chaos of family life.
Our Process
We identify real-world problems and deliver practical, effective solutions for our users.
Identify a Real-World Problem
We start by finding everyday micro-tasks that make life unnecessarily complicated.
Innovate
We brainstorm and plan practical, effective solutions.
Build
We build and polish tangible solutions that make life just a little bit easier.
Launch
We release our products and continuously improve them based on real user feedback.